- NISNASS
- - So Fresh + So Clean
SO FRESH + SO CLEAN
New In Campaign
Strategic, Concept + Creative Development, Art Direction, Styling and Post-Production.
Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media platforms.
CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Dawid Rus
Videography: Daphne Orpia
HMU: Sophie Leach @MMG
Featured influencers: Rabih + Yusra
DUBAI
- NISNASS
- - Like A Champ
LIKE A CHAMP
Beauty Campaign
Strategic, Concept + Creative Development, Art Direction, Styling and Post-Production for an editorial campaign for NISNASS.
Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.
CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Dawid Rus
Make-up: Ania Poniatowska @MMG
Hair: Melanie Meyer @MMG
Featured influencers: Amber + Suhye
DUBAI
- NISNASS
- - Fit Fam
FIT FAM
Streetstyle Campaign
Strategic, Concept + Creative Development, Art Direction, Styling and Post-Production.
Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.
CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Greg Adamski
HMU: Melanie Meyer @MMG
Featured influencer: Nnamdi
DUBAI
- NISNASS
- - Mr & Mrs Brightside
MR. & MRS. BRIGHTSIDE
New In Campaign
Strategic, Concept + Creative Development, Art Direction, Styling and Post-Production for an editorial for NISNASS.
Featured on digital platforms; mobile and desktop site, newsletter, online marketing and all social media platforms.
CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Francesco Scotti
HMU: Bianca Hartkopf @MMG
Models: Natalia @MMG + Steven @MMG
DUBAI
- NISNASS
- - Launch Campaign
SHAPE YOUR STYLE
Launch Campaign
Strategic, Concept + Creative Development, Art Direction, Styling and Post-Production for the launch campaign of NISNASS.
NISNASS started as the first ever app only multi-brand platform, providing an ultimate shopping experience for the digitally driven Millenials and the Gen-Z generation, whilst also functioning as a platform and community.
A 360 degrees campaign with editorial content for all on- and offline communications, like; campaign video, mobile app, newsletter, online marketing and a full on social media campaign (also pushed by our featured influencers), as well as; banners in the metro, radio ads, video bill board advertisements at City Walk (an outdoor luxury retail complex in Dubai).
CREDITS
Art Direction: Sophie Gerritsen
Director: Thomas Simon
Photography: Mike McKelvie
Styling: Jade Chilton
Hair: Marisol Steward
Make-up: Manuel Losada
Props: Benn Robinson
Production: Caravan Creatives
Featuring the following influencers:
Charlie: Saudi artist
Shaweesh: Saudi artist
Chindy: Dubai based creative director + photographer
Rhea Jacobs: Dubai based beauty influencer + face of Marc Jacobs
Zahra Lari: award winning + first female figure skater of the UAE
Featured in Emirates Woman and exclusive in Harper's Bazaar Arabia
DUBAI
- NISNASS
- - Festive: Suit Up!
FESTIVE: SUIT UP!
Festive Season Campaign
Strategic, Concept + Creative Development, Art Direction, Styling and Post-Production for an editorial campaign for NISNASS.
Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media platforms.
CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Mox Santos
HMU: Ania Poniatowska @MMG
Featured influencers: Mashael al Saie + Rabih Rowel + Eddy Omar
Model: Amelia @MMG
Featured in Grazia Middle-East
DUBAI
- NISNASS
- - A Little Bling
A LITTLE BLING
Jewellery + New In Campaign
Strategic, Concept + Creative Development, Art Direction, Styling and Post-Production for an editorial campaign for NISNASS.
Featured on digital platforms; mobile and desktop site, online marketing, newsletter, and all social media platforms.
CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Mox Santos
HMU: Ania Poniatowska @MMG
Featured influencer: Mashael al Saie
Model: Amelia @MMG
DUBAI