MAKE IT LEGENDARY CAMPAIGN
Global Campaign FY23/24

To introduce Wella’s new Ultimate Repair product line, we produced a campaign that embodied strength, confidence and boldness, bringing to life the feeling you get when you use Wella: legendary. Highlighting the line’s hero product—Miracle Hair Rescue—we showed consumers what ultimate repair for legendary hair really looks like.


Strategy, Concept and Creative Development + Art Direction 

CLAIROL IT'S SO ME CAMPAIGN 
Global Campaign FY23/24

We worked with Clairol to concept and develop their first global campaign in more than five years—a revolution in self-expression. It’s So Me features a collective of nine real women and creators, each bringing to life their own DIY Clairol hair color. Together, they help launch an insatiably visible campaign that celebrates expression of every color—where your hair color is your choice, and a reflection of your truest inner self.

Strategy, Concept and Creative Development + Art Direction